128 East 28th Street Stands Complete In NoMad, Manhattan

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128 East 28th Street Stands Complete In NoMad, Manhattan

“Recent photos show the completed façade, which is composed of sculptural paneling from Italy framing columns of angularly undulating floor-to-ceiling windows..”

The building is only 80’ in height, but its presence stand tall facade against the massive historic loft buildings towards Park avenue.

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TRA is the total design STUDIO

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TRA is the total design STUDIO

There is no better way to describe TRA than as “The Total Design STUDIO”, our renewed website is not a rebranding, it is a celebration of the fact that remained true to our roots: since the beginning of our practice we were lucky to work simultaneously on a wide variety of projects.

The the photo collage, which includes just a few of our projects, reflects the philosophy of The Total Design studio aas well as the wide expertise we bring to any project, large or small.

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And it is a wrap! As we look up towards 2023 we are also looking back to celebrate the successes of 2022.

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And it is a wrap! As we look up towards 2023 we are also looking back to celebrate the successes of 2022.

Many new projects are on the horizon or well on the way, but since there is nothing more satisfying than completing a project, which is why with this newsletter we thought to look back on what was concluded in 2022.

251-253 Fifth Avenue

the Tower: 253 Fifth Avenue

This year started with the the LPC approval of our first corner building on a major Avenue, 251-253 Fifth Avenue at the corner of 28th Street.  The development includes TRA’ s first 20 stories high-rise tower.

251-253 Fifth Avenue

the Turret: 251 Fifth Avenue

This year started with the the LPC approval of our first corner building on a major Avenue, 251-253 Fifth Avenue at the corner of 28th Street.  The development includes the restoration of 251 Fifth Avenue, a significant Landmark building designed in 1872 by Geaorge B. Post

128 East 28th Street

128E28th

2022 saw the facade unveiling and the completion of construction.

Tribeca Townlofts, 173 West Broadway

173 west Broadway

The City finally completed the infrastructure upgrades on Worth Street and removed the barricades. Only in ‘22, we were finally able to take photos of the full facade!

Cobble Hill Brownstone

Cobble Hill Brownstone

in 2022 we obtained the final sign-off from Landmarks

little house @ Towd Point Little Beach, Southampton

Little House @ Towd Point

We completed our smallest and most fun restoration: the renovation of an 1030’s Atlantic holiday cottage is located in the unique landscape of the creek at Towd Point, in Southampton

The restoration of the exterior of the New York Academy of Arts is complete and a new phase of the interior renovation will slated to start

128 East 28th Street Lobby

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Warmest wishes from TRA studio

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Warmest wishes from TRA studio

The front facade of the 61st Street Townhouse is ready for the Holidays, beyond the interior court it hides a secretive rare coach house which can be reached through the interior court, discover it and explore the interiors at http://www.trastudio.com/61st-street

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Archello’s editorial features the TRA Loft on West Broadway in SoHo

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Archello’s editorial features the TRA Loft on West Broadway in SoHo

TRA loft on Archello

The West Broadway loft was just featured in today's Archello editoria. This is a great example of one of TRA studio’s interiors. Designed in 2006 it still looks fresh and inviting today, the only change over the years have been the rotating collection of art pieces by Robert Traboscia and the exhibited Murano glass vintage collection.

Great design, curated art and objects, and of course, beautiful images are all timeless!

https://archello.com/

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Restoration is complete at the  COBBLE HILL Brownstone in Brooklyn

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Restoration is complete at the COBBLE HILL Brownstone in Brooklyn

The extensive restoration of this beautiful Brownstone in Cobble Hill in Brooklyn has been recently completed and signed-off by the Landmarks Preservation Commission, TRA not only we completely restored the facade and exterior architectural elements, we also restored, and replicated if necessary, the interior original details, from the open staircase and the plaster motifs, down to the wooden shutters and inlaid parquet floors.The rear of the brownstone has been restored, but we also introduced a new steel and glass conservatory structure, at once contemporary reminiscent of old end of the century greenhouses, and a modern landscaped court, which is a true calming oasis, complete with a fountain and a fish pond.

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128 East 28th Street: “Residential Developments taking Kips Bay by Storm”

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128 East 28th Street: “Residential Developments taking Kips Bay by Storm”

The new construction, 11 unit luxury condo building by TRA Studio at 128 East 28th Street reaches substantial completion.

City Realty highlights the project in their feature piece, discussing the new residential developments that are making a mark in Kips Bay ahead of the new $1.6 billion, 1.5 million-square-foot life sciences hub known as Science Park and Research Campus (SPARC).

128 East 28th Street Façade, of composite aluminum pilasters and sloped curtain wall

128 East 28th Street Façade view

128 East 28th, living room, photo Douglas Elliman

Interior view of Livingroom and dining room, photo Douglas Elliman

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Buildings that Transformed NoMad: 251-253 Fifth Avenue

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Buildings that Transformed NoMad: 251-253 Fifth Avenue

The landmarks approval of 251-253 Fifth Avenue is one of the most significant buildings transforming NoMad from a commercial neighborhood to a vibrant residential destination.

City Realty Highlights the landmarks submission, which obtained approval after just two TRA Studio LPC meetings.

The transformation of this historic building will kickstart the transformation of the neighborhood.

251-253 Fifth Avenue

251-253 Fifth Avenue rendering looking north from Fifth Avenue


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the Turret and the Tower: 251-253 Fifth Avenue featured in YIMBY

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the Turret and the Tower: 251-253 Fifth Avenue featured in YIMBY

YIMBY takes a close look at the 251-253 Fifth Avenue Landmarks approval of the new tower and restored historic building at the corner of 28th Street and 5th Avenue.

The Landmarks Preservation Commission has approved a large-scale redevelopment project at 251-253 Fifth Avenue in NoMad, Manhattan. Led by TRA Studio Architecture, the project entails the demolition of a low-rise building at 253 Fifth Avenue, the construction of a new 20-story tower in its place, the restoration of a neighboring building at 251 Fifth Avenue, and the integration of both buildings into a singular structure.

251-253 Fifth Avenue rendering from the corner of Fifth Avenue and 28th Street

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the Turret and the Tower: 251-253 Fifth Avenue has been approved by the Landmarks Preservation Commission!

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the Turret and the Tower: 251-253 Fifth Avenue has been approved by the Landmarks Preservation Commission!

TRA studio obtained the approval from the Landmarks Preservation Commission for the two components of the 251-253 Fifth Avenue development: the restoration, of 251 Fifth Avenue, one of the first apartment buildings designed in 1872 by George B. Post, and the replacement of the existing 253 Fifth Avenue building, with a new mixed-use building.

The Commissioners noted that the restorative work will reinforce the architectural industrial character of the building in the historic district that the restorative work will bring the building up to a sound first-class condition and that it represents the appropriate use of the 74-711regulation, where the zoning is modified to create a more contextually appropriate new building and to conform to the individual landmark as well. 

The 253 Fifth Avenue proposal confronts the challenge of producing thoughtful contemporary  architecture. The new building is at once a suitable backdrop to the historic building and a proud presence along the Fifth Avenue street wall, it embraces the districts eclectic characteristics. respectfully standing out while supporting the significance of the historic landmark.

View of 251 and 253 Fifth Avenue

251-253 Fifth Avenue

View of 251 and 253 fifth avenue from across the street

View of 251 and 253 fifth avenue, recreating the 1905 historic image

Massing strategy

Evolution timeline of 251 fifth avenue

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the Turret and the Tower: 251-253 Fifth Avenue featured in CITY REALTY FUTURE NEW YORK as one of the significant projects coming to NYC

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the Turret and the Tower: 251-253 Fifth Avenue featured in CITY REALTY FUTURE NEW YORK as one of the significant projects coming to NYC

We are honored to be featured in the CITY REALTY- FUTURE NEW YORK Editorial. 251-253 Fifth Avenue , (the tower on the upper left), is one of the most significant 17 new projects coming to NYC.

TRA studio's design for the Fifth Avenue project corner site entails the restoration and partial reconstruction of 251 Fifth Avenue and the design for a 20 stories tower.

As it currently stands, the site features a Queen Anne-style French flats building designed by George B. Post at 251 Fifth Avenue and described by The New York Times as the home to some of the earliest apartment buildings in the city. Directly next door at 253 Fifth Avenue is a store and office building designed by Charles C. Thain. The proposal calls for the restoration of 251 Fifth Avenue and the replacement of 253 Fifth Avenue with a new mixed-use building.

A presentation prepared by TRA Studio depicts a new building with oversized windows, terra cotta panels, and a cantilever over the restored building. It also shows historically sensitive materials for the restoration of the old building, as well as numerous examples of the architectural elements seen throughout the historic district. The project calls for 86 new housing units, 30% of which would be rent-stabilized, and a full floor of amenities.

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477 Broadway

https://soho.dolby.com/about

17 years later this storefront reconstruction and the ornamental stair, designed by TRA studio for Pearl River Mart, are still memorable!

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